Invest early
Exit early

We are here to build real, profitable, competitive businesses – not unicorns

WHAT WE DO

INCUBATE

We created SeedReady.org to supporting an entire generation of entrepreneurs and innovators to develop their startup ideas.

ACCELERATE

We provide ambitious founders with hands-on support, experienced experts, and the connections required to launch and build successful new ventures.

INVEST

We focus on early-stage B2B businesses focused on trade sale exit between £10m-£200m in 3-7 years post investment.

ABOUT US

We’re entrepreneurs, operators, hackers and hustlers – our hands-on expertise in b2b tech means that we bring more to the table than money.

We have over than 30 years experience planning, delivering, and executing growth strategies for startups, corporates, and sprawling global giants. We’ve been ‘suits’ and we’ve been ‘hoodies’. We know what it’s like to hustle, and we’re well accustomed to navigating corporate bollotics.

We understand how challenging it can be to build a b2b technology business, so we don’t distract founders and their teams from getting on with business as usual…

We invest far more than capital in the startups we support.

DAVID REYNOLDS

FOUNDING PARTNER

THOMAS SUTTON

FOUNDING PARTNER

We have a “strategic” plan;
its getting involved and getting shit done.

JOIN OUR NETWORK

We work with private and institutional investors who target ambitious early-stage ventures. Members of our investor network and angel syndicate gain early access to great deal flow & the inside track on opportunities in the startup ecosystem.

ANGEL

Join our syndicate to gain access to great deal flow and investment opportunities – all supported by a world class team.

VC

We partner with like-minded VCs to share deals when appropriate, partners also get early access to graduates from the SeedReady accelerator.

SCOUT

We play fair. That means you get skin in the game. If you bring us a deal, you’re in on the deal.